Program
The Baltic PR Weekend XI International Conference
22-23 September 2011, Saint Petersburg
Corinthia Saint-Petersburg, 57, Nevsky pr.
Time
Venue
Event
22nd September
2011, Thursday
9:30–10:30
Lobby
Participants registration &
welcome coffee
PLENARY SESSION
10:30–14:40
Ball Room I
Moderator
of the plenary session
Andrey Barannikov, CEO of SPN Ogilvy communications agency, Vice
President of the Russian Public Relations Association (RASO)
10:30–10:45
Opening
address
Andrey Barannikov, CEO of SPN Ogilvy communications agency, Vice
President of the Russian Public Relations Association (RASO)
10:45–10:55
Opening
address
Richard
Linning, President of the International Public Relations
Association, fellow of CIPR, Honorary Member of the Russian Public Relations
Association, founder and senior partner of The Stable House Partnership
10:55–11:15
John
Bell, Managing
Director, Executive Creative Director of 360° Digital Influence, Ogilvy
Public Relations Worldwide
“The
leader's dilemma 2011: Getting Beyond Social Media Experiments”
11:15–11:35
Igor
Bunin, President
of the independent fund “Centre for political technologies”
11:35–11:55
Yuliana
Slascheva, President and Genearl Director of
"Mikhailov&Partners. Strategic
communications management"
11:55–12:15
Irina
Gan, Assistant
to the Minister of Education and Science of the Russian Federation, Head of
press service of the Ministry of Education and Science of the Russian
Federation
12:15–12:50
Coffee Break
12:50–13:10
Tatyana
Galkova, Director for Communications at Sanofi-aventis
“In the
focus of public interest: communications on the pharm market”
13:10–13:30
Aleksey
Germanovich, Director for State and Social Programs of Moscow
School of Management SKOLKOVO, a practice professor
“Designers’
experiments as a new form of communications: RuBranding entering the space”
13:30–13:50
Sofia
Malyavina, Assistant to the Russian Minister of Public Health
and Social Development
“New format of social development”
13:50–14:10
Olga
Podoinitsyna, Member of the Board, Global Head of Communications
and Marketing, VTB Capital
“Strategic
communications in the context of global business”
14:10–14:30
Regina
von Flemming, General Director of Axel Springer Russia
publishing house
14:30–14:40
Presentation
of the Code of IPRA Professional Behavior 2011
Andrey
Barannikov, CEO of SPN Ogilvy communications agency, Vice
President, Chairman of the RASO Committee on International Communications
Richard
Linning, President of the International Public Relations
Association, fellow of CIPR, Honorary Member of the Russian Public Relations
Association, founder and senior partner of The Stable House
Partnership
14:40–16:00
Free time
16:00–18:30
ROUND TABLE DISCUSSIONS
Ball Room I
Round
table № 1
“Promoting Russian regions: expertise and resources”
Co-moderators:
Vyacheslav
Laschevsky, Chairman of the board of directors of AGT
Communications Group, Vice President of the Russian Public Relations
Association, head of the Committee for Regional Development and Promoting
Territories of RASO
Yuliya
Gryaznova, Consultant in the field of communication
management, leading advisor of the Department of analysis and forecast of
the development of health care and social and labour sphere of the Ministry
of Health and Social Development of the Russian Federation
Speakers:
Yuliya
Gryaznova, Consultant in the field of communication
management, leading advisor of the Department of analysis and forecast of
the development of health care and social and labour sphere of the Ministry
of Health and Social Development of the Russian Federation “Territory is people”
Nickolas Koro, Corresponding member of the Imageology
Academy, member of the Committee on Marketing of the Chamber of Commerce and
Industry of the Russian Federation, Chief Supervisor of the Research Center
for Brand Management and Brand Technologies (RCB&B), member of the Board
of the Marketers’ Guild “Development strategies for a region’s product brands”
Vyacheslav
Laschevsky, Chairman of the board of directors of AGT
Communications Group, Vice President of the Russian Public Relations
Association, head of the Committee for Regional Development and Promoting
Territories of RASO “Promoting regions is one of the locomotives in the contemporary
development of communication industry”
Maksim
Mussel,
Managing Partner of IFORS Company, Director for Development of VCIOM “What information is required for creating a region’s brand”
Yuliya Rybakova, General Director of the consulting company
TourExpertService North-West “Modern formats and the experience in promoting cities and regions of the
North-West of the Russian Federation on the tourism markets”
Vladislav
Shulaev, Director for Strategic Development of the AGT
communication agency, Executive Secretary of RPRA’s Committee on Regional
Development and Territorial Promotion “Communication structure as a factor of a territory’s sustainable
promotion”
The St.Petersburg Room
Round table №2
“Sports as a communication strategy and the field of its implementation”
Supported by the Ministry of Sport, Tourism and Youth Policy of the Russian
Federation
Moderator:
Petr
Lidov, PR
Director of Megafon
Speakers:
PetterAndreasson,
Managing Director of Andréasson Public Relations “Sports as a tool in communications – A mine field in the land of
opportunities”
Vyacheslav
Chazov, Chairman of the Committee for Physical Culture and
Sport of St. Petersburg
Nikolay
Dolgopolov, President of the Federation of Russian Sports
Journalists, deputy editor-in-chief of Rossiyskaya Gazeta, Vice President of
the International Sports Press Association (AIPS)
"Contemporary
sports journalism: in the two capitals and the regions"
Hans
Hiertner, Client Services Director for SPN Ogilvy’s
organization in Ukraine & Russia «PR in Sports – an unstable playing field?»
Anna
Kharnas, Director for Educational, Youth and Partnership
Programs of Sochi-2014 organizing committee
Konstantin Osipov, sports reporter, columnist, script writer “Global League” project as a new solution for communication and
information problems in the amateur sports”
Aleksandr Segal, Director
of the advertising company “IQ. Reklama”, co-owner of Kyiv Communication
Group (KCG) “Goal&means balance in sport and its projection onto communications”
Admiralty Hall
Round
table №3
“Legal and ethical norms in communications. International and Russian
practice”
Organizational
assistance – Russian Public Relations Consultancies
Moderator:
Elena
Fadeeva, General Director of Fleishman-Hillard Vanguard,
Chairwoman of the Russian Public Relations Consultancies Association (AKOS)
Speakers:
Richard Linning, President of the International Public Relations
Association, fellow of CIPR, Honorary Member of the Russian Public Relations
Association, founder and senior partner of The Stable House Partnership “Modern standards of ethics and transparency in communications”
Elena Fadeeva, General Director of Fleishman-Hillard Vanguard,
Chairwoman of the Russian Public Relations Consultancies Association (AKOS) “PR and GR campaigns of American corporations in Russia within
the conformity to the requirements of the Foreign Corrupt Practices
Act (FCPA)”
Tatyana Galkova, Director for Communications at Sanofi-aventis “Communications ethics in pharma industry”
Elizaveta Fetisova, Head of Direct Communications Function at
Wimm-Bill-Dann “Transparency as an instrument of increasing the brand trust in 360° communications”
Vladimir
Tutkevich, Executive Director of CFA (Russia)
“Sarbanes-Oxley: conflict of interests problems from the part of
shareholders in public companies”
Wim van Melick, Director Training & Development, Ogilvy Group
Netherlands “Ethical communications and the corporate code of professional behavior:
Ogilvy case”
Lubov
Gurova, Partner for Reputation Management of Raikhlin and
Partners
Oleg
Solodukhin, Vice President of CROS Public Relations &
Public Affairs Company “Ethical state tenders: from 94 Federal Law to the Federal contract
system”
Ball Room II
Round
table № 4
“Investor relations and financial communications after the recession”
Co-moderators:
Sergei
Litovchenko, Executive Director of Russian Managers Association
Aleksey
Germanovich, Director for State and Social Programs of Moscow
School of Management SKOLKOVO, a practice professor
Speakers:
Dmitriy
Agishev, Vice
President and Head of the PR, Communications and Marketing Department for
Deutsche Bank in Russia and the CIS
“Brand communications in the financial sector after the crisis. Deutsche
Bank case”
Aleksey
Firsov, Director of the Corporate Communications Department
of SIBUR
Tamara
Merzlova, Head of PR Department of ER-Telecom Holding “18 EBITDA as a result of effective financial communications”
Irina
Pashinkina, Head of PR and Communications Group of KPMG in
Russia and CIS
Gershon Smolenskiy, Vice-President of UK Aton
Aleksandr Vikhrov, Chief Executive Director, Head of PR Service of FK
Uralsib
21:00
“Petrovich restaurant”, 56-58
Marata Street
WEEKEND PARTY
23rd September
2011, Friday
9:30–10:15
Lobby
Participants registration &
welcome coffee
PLENARY SESSION
10:15–10:25
Ball Room
Moderator
– Andrey Barannikov, CEO of SPN Ogilvy communications agency, Vice
President of the Russian Public Relations Association (RASO)
10:15–10:25
Summing
up of the first day of the conference
10:25–10:50
Yury
Rovensky, Vice President of Sberbank Russia
“Strategic
communications and the economy of impressions”
10:50–11:15
Dr. David
B. Rockland, Partner and CEO of Ketchum Pleon Change and Global
Research
“The
Barcelona Principles and Lisbon 2020 Agenda – What they mean for the future
of communications”
11:15–11:40
Vasiliy
Borisov, Deputy Editor-in-Chief of RIA Novosti, Head of
Video Department
“New
multimedia technologies for PR”
11:40–12:10
Vladimir
Solovyev, journalist, writer, author and host of radio
and TV programs
12:10–12:40
Coffee Break
12:40–14:10
Debates
with Vladimir Solovyev “Russia’s
reputation in the contemporary world”
14:10–15:30
Free time
15:30–18:00
ROUND TABLE DISCUSSIONS
Ball Room I
Round
table № 1
“Multimediareality:
trends and practice”
Moderator:
Anton
Nosik, startup
manager, journalist and public figure
Speakers:
Karen
Asoyan, Head of Corporate
Communications at MegaFon
Sietse
Bakker, Event Supervisor for the Eurovision Song Contest,
entrepreneur and coach “Ready for a failure”
Stanislav
Kupriyanov, Project Manager of MediaLine publishing house,
General Director of the digital publishing house Update Media “DPP (bp) is the dialectics of the period of transition from paper into a
pad”
Anton
Merkurov, Institute for State Ideologies (UK) Expert “Projective identification in the Internet”
Artem
Minayev, Head of
the Vimpelcom PR department in the CIS and Georgia “New message format: the shorter the better; everybody communicates”
Igor
Pisarskiy, Chairman of the R.I.M Board of Directors, Porter
Novelli agency
Yuliya
Selyukova, Director for Marketing and Distribution at
Vedomosti business newspaper
“Multimedia for a business publications: possibilities and problems“
Mikhail Umarov, Managing Director of Communica integrated
communications agency
Ivan
Zasurskiy, Editor-in-Chief, Chastniy Korrespondent portal
The St.Petersburg Room
Round
table №2
“The 2011-2012 Russian elections: nothing new, or should we expect changes?”
Moderator:
Igor
Mintusov, Chairman of the Nikkolo M Group Board of Directors,
Vise President of the Russian Public Relations Association (RASO)
Speakers:
Igor
Bunin, President
of the independent fund “Centre for political technologies”
Marina
Shilina, PhD Philology, Consultant, Serebryanni Lunchik
National PR Prize, Coordinator, Communicology Centre of the Lomonosov
Moscow State University
Ball Room II
Round
table №3
“Communicating
innovations”
Moderator:
Stanislav
Naumov, Vice President of the Foundation for Development of
the Center of Research and Commercializing of New Technologies (“Skolkovo”
Foundation)
Speakers:
Karina
Abagyan, Marketing Director of NIIME & Mikron
Sergey
Filippov, Senior expert of the PR Department of ROSNANO
Leonid
Kolodkin, Deputy Managing Director of SPN Ogilvy “Inventing the wheel. What innovative marketing is and where to find it”
Leonid
Kolodkin, Deputy Managing Director of SPN Ogilvy
Evgeniy
Kuznetsov, Director of the Development and Communications
Department, member of the executive committee of Russian Venture Company
Andrey
Lapshov, President of IABC/Russia, President of Insiders
communication group “Mechanisms of creating communications market in the sphere of
innovations”
Marina
Levina, PR and Corporate Communications Director of
Microsoft Russia
Yakov Minevich, Partner and General Director of R.I.M. Porter
Novelli communication agency “Do communications in innovations give innovations in communications?
Review of communication activity of innovation projects of 2010-2011”
Roman Prokolov, Head of the Business Communications Department at
MEGAFON
Nastasja Savina, HR Director and Vice President
for Corporate Communications of ABBYY “The success factor in the promotion of radical innovations is winning
the experts’ hearts”
